Storyboards
By Emma T, Kaylie E, Sara S, and Sara R
Howdy! I hope you're doing well today!
Scene 1:
The first scene is a medium close-up at eye level and will begin against a white wall.
The actor will wear a white shirt and jeans without any obvious make-up. We chose to use neutral
lighting to convey the blandness of the shot. They will use body language to convey boredom using
a yawn, a sigh, etc whichever is the most convincing acting. This scene does not include our pro
duct because the introduction of the product builds excitement later.
Scene 2:
This is where the product will be introduced. The setting, costumes, and actor remain the same
in this scene. We will introduce our prop, a box of Dunkin’ Donuts with a focus of brighter light on the
doughnuts, but the lighting still remains relatively neutral. This pans to follow the actor’s arm as they
grab a doughnut. The entire section is a close-up at a high angle to show the most appealing view of
the doughnuts. This serves to introduce the excitement of the product.
Scene 3:
The next scene will be an extreme close-up of the person biting into the doughnut, now that it is
in their hands, still against the white wall. This is straight from the pan, so it will continue to their mouth.
It will be filmed at eye level with the same neutral lighting. This would end with an action match.
Scene 4:
The action match would continue into this scene with the person finishing their bite of the doughnut
. However, the setting would now be Pompano Beach. We will choose a spot that is particularly
stereotypically beach-looking to build excitement. The sun creates bright lighting. Now wearing a
brighter shirt, the actor will be smiling in a close-up.
Scene 5:
This shot zooms out from a close-up to a long shot. In this, we will see more of the beach setting
with brighter lighting. It will also show the more interesting (rips, an extra design, etc) jeans the person
is wearing. The person will look around at the scenery happily before smiling at the camera with the
doughnut in their hand.
Scene 6:
The final shot will be the Dunkin’ logo on a white background. The Dunkin’ logo would be the most
updated version which the words colorful and without the coffee cup on the side.
*Scenes 1-3 would include a bland quietly playing song
*Scene 4-6 will have louder more upbeat pop music playing.
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