Production: If You Like Piña Coladas...

 Hi! I’m Back Again!

I was not directly involved in the editing process. As I had played a major part in planning the commercial and filming it, we agreed that another member (Sara) would edit. She also had the most experience, making her the most qualified. However, I did indirectly help with choices playing into our rough draft. 

On the day of filming, Sara and I discussed music choices, and we agreed to the Piña Colada Song by Rupert Holmes. We chose this because it has a tropical and fun vibe that we thought really fit the commercial. For the classical music, we had agreed to use it, but the exact song chosen by Sara was Beethoven's Piano Sonata No. 15. We chose classical music because it is generally considered “boring” to younger generations which is often Dunkin’s target group. This was about all the input I had before seeing the rough draft of our commercial. 

One of the greatest things Sara changed while editing was the lighting. She made the later scenes with the doughnut more vibrant and with higher warmth. This added to the excitement of the commercial and really made the clothing pop. 

The next great part of the editing was the transitions between scenes. Sara was able to cut scenes together with a fade-to-white commercial between the eating the doughnut scene and the beach scene. This softened the scenes and made them less choppy. 

    The final part, one I really liked, was showing the logo. Sara added animation of the logo which really gave it an extra pop. I considered this an almost perfect ending because it included the same excitement that carried through the commercial.

Finally, our group got together to discuss the film and we agreed that we were definitely on the right track. While it is by no means a professional commercial, we liked the visuals and general structure of our production. However, that does not mean there is nothing to fix. There is one scene where you can see a hand holding the doughnut box on the side, so we are strategizing ways to fix that. Additionally, we had some ideas for adju

sting the volume of the sound among others to improve the product. 

With these improvements in mind, Sara is planning to clean up the draft in the following days. Before that happens, I plan to show this to some family and friends to get their input and reviews of the commercial to ensure we did not miss anything obvious or see if they have other ideas. This is especially important to me because I am very proud of this work. I am not sure if this is resulting in skewed views as opposed to someone not directly involved in the project. 

Until Next Time!